2024 - 2025
ibeauty Brands inc.
Graphic Design
Packaging design
Art concepts
photoshoot direction
Email marketing
Adobe photoshop
Adobe Illustrator
klaviyo
I led the redesign of Voloom’s liquid hair styling line, refreshing the visual identity and unifying the products under a cohesive look. I managed the project from initial concepts to final deliverables—choosing Pantone colors, selecting finishes, planning the photoshoot, and ensuring final print files were accurate and production-ready.
I planned the creative direction for photoshoots, developed moodboards, ensured execution aligned with the vision, and selected and edited final images for use across e-commerce, social media, email campaigns, and other digital platforms.
Voloom
VOLOOM transforms hair styling with its patented volumizing technology, delivering long-lasting lift without damage. Through strategic design across web, email marketing, and product packaging, I helped enhance the brand’s visual presence and reflect Voloom's innovative identity.